What if your streets could finally tell their own story?

Visitors stroll through your town centre with a paper leaflet in hand, often missing the wealth hidden behind each façade. Heritage panels fade, stand‑alone QR codes lack context, and your teams struggle to refresh the experience. The result? A largely static visit that no longer captivates audiences now accustomed to screens and interactivity.

Yet 83 % of tourists consult their smartphones during leisure activities *—digital tools are no longer optional for promoting local heritage.

Good news: turning an ordinary walk into a playful, immersive adventure is easier than you think thanks to a digital treasure hunt.

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Why modernise the discovery of your local heritage?

• Grab attention from families and connected travellers with dynamic storytelling.
• Reveal lesser‑known spots—alleyways, artisans, viewpoints, local anecdotes.
• Extend dwell time: each riddle encourages visitors to continue the route.
• Collect anonymised data (footfall, time spent) to inform reports and planning.
• Boost residents’ pride by involving them in crafting the clues.

By focusing on interaction, you meet the growing demand for experiential tourism while boosting the local economy: cafés, shops and accommodation benefit from the extra time visitors spend on site.

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Digital tech at the service of immersion

A geo‑located treasure hunt combines three ingredients:

1. Storytelling: each stop delivers a historical, cultural or gastronomic anecdote.
2. Interaction (quizzes, photos, augmented reality) that turns the visitor into a protagonist.
3. Reward: badges, codes or physical surprises to pick up in a shop or at the tourist office.

This playful mechanics enhances knowledge retention—70 % of participants say they remember information more easily when presented this way *—and fuels social‑media word‑of‑mouth.

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Questovery: your partner for creating a treasure hunt with zero tech skills

Questovery is a French platform enabling municipalities, tourist offices and agencies to design interactive trails in just a few clicks:

• Drag‑and‑drop interface (no coding).
• Unlimited stops: text, images, audio, video, augmented reality.
• GPS trigger or QR scan—perfect for low‑network zones.
• Instant sharing via web link or printable QR code.
• Real‑time statistics to measure footfall and success rates.

Because it runs in any smartphone browser (Android, iOS, Web), it requires no heavy downloads or costly app maintenance.

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5 steps to turn your walk into an interactive adventure

1. Define the itinerary: map 8–12 key points of interest (Romanesque church, wash house, viewpoint).
2. Choose a narrative theme: police investigation, medieval quest, sporty challenge…
3. Write short riddles (max 120 characters) accessible to all audiences.
4. Add rich media: vintage maps, audio testimonies, short craft videos.
5. Test and refine: invite a resident panel before public launch.

On average, a tourist‑office team needs 4 hours to publish a full trail on Questovery, including printable materials.

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Measure impact to keep stakeholders convinced

With the Questovery dashboard you monitor:

• Number of participants and origin.
• Average time per stop (interest indicator).
• Drop‑off rate to spot riddles that are too tricky.
• New newsletter sign‑ups via the final screen.

Exportable reports (PDF/CSV) streamline your applications for heritage or sustainable‑tourism grants.

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Take action today

Your municipality’s heritage deserves storytelling worthy of its history. Offer your visitors an immersive, playful and memorable experience—without a hefty budget.

**Try Questovery free **

🔗 Book a personalised demo or contact our team for turnkey support.