Visitors stroll through your town centre with a paper leaflet in hand, often missing the wealth hidden behind each façade. Heritage panels fade, stand‑alone QR codes lack context, and your teams struggle to refresh the experience. The result? A largely static visit that no longer captivates audiences now accustomed to screens and interactivity.
Yet 83 % of tourists consult their smartphones during leisure activities *—digital tools are no longer optional for promoting local heritage.
Good news: turning an ordinary walk into a playful, immersive adventure is easier than you think thanks to a digital treasure hunt.
By focusing on interaction, you meet the growing demand for experiential tourism while boosting the local economy: cafés, shops and accommodation benefit from the extra time visitors spend on site.
A geo‑located treasure hunt combines three ingredients:
This playful mechanics enhances knowledge retention—70 % of participants say they remember information more easily when presented this way *—and fuels social‑media word‑of‑mouth.
Questovery is a French platform enabling municipalities, tourist offices and agencies to design interactive trails in just a few clicks:
Because it runs in any smartphone browser (Android, iOS, Web), it requires no heavy downloads or costly app maintenance.
On average, a tourist‑office team needs 4 hours to publish a full trail on Questovery, including printable materials.
With the Questovery dashboard you monitor:
Exportable reports (PDF/CSV) streamline your applications for heritage or sustainable‑tourism grants.
Your municipality’s heritage deserves storytelling worthy of its history. Offer your visitors an immersive, playful and memorable experience—without a hefty budget.
**Try Questovery free **
🔗 Book a personalised demo or contact our team for turnkey support.