Questovery
Create a Scavenger Hunt in a Wine Estate: the Bordeaux Vineyard Example
When tasting alone isn’t enough — let visitors live the estate
Bathed in golden light between rows of Merlot, today’s visitor wants more than a sip: they long to slip behind the scenes, watch the cellar master at work, and breathe the angels’ share beneath vaulted ceilings. For a Bordeaux estate or an event agency, turning this thirst for immersion into a playful journey is a decisive way to stand out and ensure the estate lingers in guests’ memories.
The specific stakes for Bordeaux estates
- Prestigious heritage: iconic appellations, classified châteaux and UNESCO‑listed landscapes (Saint‑Émilion, the Port of the Moon).
- Demanding audience: savvy wine lovers, corporate groups on retreat, agencies hunting for fresh formats.
- Need for differentiation: multiply touchpoints and extend the visit beyond the cellar.
Faced with these challenges, a geolocated digital scavenger hunt is compelling thanks to its playful dimension and the freedom it gives each participant to move at their own pace.
Step 1 – Map out a sensory trail through the cellars
First, picture the ideal visit: the old stone vat room, the hidden vinotheque, or the belvedere overlooking the Garonne. Each spot becomes a checkpoint revealing a clue: the scent of a vintage, a historical anecdote, a winemaking secret.
Tip: Think in emotions. A vaulted door, an Art Deco fresco or a century‑old press immediately sparks curiosity and feeds the intrigue.
Step 2 – Craft riddles that tell the terroir’s story
The best scavenger hunts teach without lecturing. Turn your:
- Flagship grape varieties (Cabernet Sauvignon, Merlot, Malbec) into codes to crack;
- Farming practices (horse ploughing, agroforestry) into observation questions;
- Local legends (a vanished cloister, the ghost of a monk winemaker) into interactive stories.
Layer by layer, the culture of the Bordeaux vineyard imprints itself in players’ memories.
Step 3 – Launch the experience on smartphones with Questovery
With the storyline ready, it’s time for execution:
- Precise geolocation: draw your trail directly on the map, checkpoint by checkpoint.
- Rich media: upload harvest photos, audio snippets from the cellar master, or short videos among the barrels.
- Flexible riddles: multiple‑choice, open answers, visual puzzles… all configurable with zero code.
Visitors scan a QR code on arrival at the estate and the adventure begins. No app download required: everything opens in the mobile browser — crucial for corporate groups and international tourists alike.
Step 4 – Animate the game and measure team engagement
Questovery includes a live dashboard: track progress, unlock extra hints, nudge latecomers. Post‑activity, a report sums up completion rates, the most creative answers and spontaneous comments.
- For the estate: heritage showcased, visit extended to the shop, an unforgettable memory created.
- For the agency: turnkey format, scalable to any group size, compatible with a closing cocktail or premium tasting.
Why choose Questovery for your Bordeaux estate?
- Total creative freedom: you control the narrative, duration and style of every riddle.
- Multilingual interface: perfect for an international clientele drawn to Bordeaux.
- 5 free teams on sign‑up: test the platform in real conditions, no strings attached.
In short, Questovery becomes the discreet partner of your wine‑tourism strategy: it enhances emotion without diluting it and leaves visitors feeling they discovered the estate by themselves.
Take action — your next step toward playful wine tourism
Now is the time to turn curiosity into experience! Book a personalised demo and design, step by step, the scavenger hunt that will thrill your estate or your client’s next event:
➡️ Schedule my free demo: https://zcal.co/simon-boisset/questovery
“An estate isn’t just visited, it’s lived. Give it the voice it deserves.”
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